marketing + sales = revenue powerhouse

Drew is obsessed with B2B CMOs, penguins, and Ben Franklin. He’s founded 2 companies, written 2 books, and recorded over 400 episodes of Renegade Marketers Unite (podcast). Having interviewed over 600 marketing leaders, he’s a singular expert.  Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketing leaders he started in 2020. 

His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book. He is a Top Voice on LinkedIn, an Ad Age columnist, an Urban Green Council board member, an active Duke alum, and proudly supports the Global Penguin Society. Drew lives in New York City with his wife, French Bulldog, and a growing penguin collection.

Allison Metcalfe is the CRO of Cloudinary, and sits on the board of Xensam. A transformational leader who specializes in data driven GTM, Allison has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and IPO under her tenure.

Bryan Law serves as our Chief Marketing Officer and brings over 20 years of experience spanning marketing, strategy, analytics, and eCommerce. He has proven successful at driving growth at scale, optimizing go-to-market organizations, and building and repositioning brands. Prior to SentinelOne, Bryan was CMO at ZoomInfo, as well as SVP of Growth Marketing and GM of eCommerce at Salesforce. He has also held leadership positions at Google, Tableau, Rackspace, and Monitor Deloitte. Bryan holds a B.A. in Psychology from Georgetown University and an M.B.A. from Kellogg School of Management.

Kelly Hopping is a seasoned marketing and business executive, speaker, and author. As Demandbase’s CMO, she is responsible for differentiating the company’s go-to-market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers.

Prior to joining Demandbase, Kelly served as the first CMO at HYCU, where she continues as an Advisor. Previously, she served as CMO for the Digital Markets division of Gartner, where she managed a portfolio of brands — Capterra, GetApp, and Software Advice. In this role, Kelly and her team drove 100% of the revenue acquisition for the $300M+ organization.

Prior to Gartner, Kelly led various functions during her 4+ years at Rackspace as Vice President of Integrated Solutions and Product Marketing, Senior Director of Integrated Marketing, and Director of Brand. Kelly also served in marketing and operations leadership positions at AMD for 5 years, and spent 1 year at Dell marketing the Latitude notebook business.

Kelly’s passion for branding and product management began at Kraft Foods, where she managed a variety of brands. She believes in bringing the art and simplicity of consumer goods brand management and demand generation to the technology world.

Kelly holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She serves on the board of Empowering Women as Leaders Austin and is author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.