We’ve created a community where like-minded, customer obsessed aficionados can gather, collaborate, and share ideas that drive business outcomes.
“Don’t find customers for your product. Find products for your customers.” — Seth Godin.
community resources
CustomerX ExpertXchange
Are you a CMA superstar that is making big waves? Whether you’re on the speaker circuit or a budding influencer, we love showcasing a diverse set of customer-led growth thoughts, beliefs, trends, strategies, and more on our thought leadership LinkedIn page, CustomerX Impact. We’ve hosted some great names on our LinkedIn live series and are always looking to interview rising stars hoping to make a splash in the customer-centricity movement.
Alyse Chiariello
Responsive
Director, Lifecycle Marketing
In this session, Alyse details her mission to unite previously siloed teams that interact with prospects and customers across the entire customer journey, fostering a customer-centric environment. Learn how breaking down these organizational silos can enhance the user experience and significantly impact customer retention.
WATCH THE RECORDING
Robin Schaffer
AR Consulting
Principal AR Consultant
The Value of Teamwork Between Customer Marketing and Analyst Relations
Robin joins Jeff Ernst, Co-Founder & CEO of SlapFive, to share her experience and tips on how to "influence the influencers" the right way with the use of quality peer reviews.
Learn more: www.schafferar.com
Robin joins Jeff Ernst, Co-Founder & CEO of SlapFive, to share her experience and tips on how to "influence the influencers" the right way with the use of quality peer reviews.
Learn more: www.schafferar.com
WATCH THE RECORDING
Kristina Jaramillo
Personal ABM
President
Join us as Kristina Jaramillo shares how ABM and customer marketing should go hand-in-hand. You'll learn from real customer stories how customer marketing and customer success teams protect at-risk accounts, keep VPs and the C-suite engaged, increase margin growth, and drive expansion using ABM.
WATCH THE RECORDING
Lauren Turner
Alyce
Director, Customer Marketing
Lauren Turner, Director of Customer Marketing at Alyce, and Jeff Ernst, Founder and CEO at SlapFive, discuss strategies that will help you optimize customer engagement and advocacy using AI-generated content.
WATCH THE RECORDING
CustomerX Speaker Series
Jill Rowley
Reveal / Nearbound
Strategy & Evangelism
Join this "Ask Me Anything" as SlapFive Founder and CEO, Jeff Ernst interviews the amazing Jill Rowley, who has turned her customer obsession into a remarkable career as an executive at Salesforce, Eloqua/Oracle, and Adobe Marketo, and an advisor to HubSpot, Klue, Folloze, and LoopVOC.
WATCH THE RECORDING
Kevin Lau
F5
Sr. Director of Global Engagement
With a positive market growth outlook for Q4 and beyond, you won't want to miss this leadership session all about Building Your CMA Dream Team: What It Takes From A to Z.
WATCH THE RECORDING
Natalie Gullatt
BMAA
Founder & President
Join Perceptyx's Natalie Gullatt as we deep dive into how to be customer obsessed in this ever-changing technology landscape, including learning how to combine customer advocacy, lifecycle, and growth marketing strategies to unlock the full power of your customers.
WATCH THE RECORDING
Leslie Barrett
Customer Marketing Leader and Influencer
Ready to ignite your personal brand and soar to new heights? Don't miss out on this extraordinary opportunity to hear from the incredible CMA influencer, Leslie Barrett. She's sharing her transformational path from TikTok newbie to corporate trailblazer, all while building an authentic personal brand that's truly unforgettable.
WATCH THE RECORDING
Kalina Bryant
UnapologeTECH
Founder
Building brand advocates is more mission-critical than ever before. Join us in this live discussion to learn "How To Grow Your Career Regardless of Market Conditions."
WATCH THE RECORDING
Gordana Stok
Beyond the Case Study
Founder
Building a Value Story Framework That Engages Today’s Self-Serve Buyers
SlapFive's Dana Alvarenga, VP of Customer Experience, interviews Gordana, one of our 2023 CustomerX judges, on all things customer voice and value story frameworks.
WATCH THE RECORDING
Christina Garnett
Hubspot
Principal Marketing Manager
In this session, we sat down with the inaugural Innovation Driver Award winner to discover how she influenced more than 40,000 people to get involved in the HubSpot advocacy programs and what it takes to drive innovation and growth through their customers at HubSpot.
WATCH THE RECORDING
Kim Plank
Acumatica
Customer Success Marketing Manager
Join us for a LinkedIn Live with Plank and Allyson Havener, VP of Marketing at TrustRadius to discover the best practices for repositioning your organization’s product offering to meet the needs of every customer.
WATCH THE RECORDING
David Coates
Forter
Director, Customer Marketing
Join our session for a webinar with Coates and Becky Susko, Marketing Program Manager, Awards at TrustRadius to understand how you can bring the customers’ stories to life to support the acquisition of new customers so you can increase pipeline and win more deals.
WATCH THE RECORDING
Kati Viscaino
Trimble
Associate Manager, Customer Advocacy
Join us for a LinkedIn live with Viscaino, Trimble Sr. Marketing Manager Kathleen Orazio, and Allyson Havener, VP of Marketing at TrustRadius to discover how they successfully executed and managed a customer advocacy program with more than 7,000 members and what it takes to get all internal stakeholders on board.
WATCH THE RECORDING
Kathleen Orazio
Trimble
Sr. Marketing Manager
Join us for a LinkedIn live with Orazio, Trimble Associate Manager of Customer Advocacy Kati Viscaino, and Allyson Havener, VP of Marketing at TrustRadius to discover how they successfully executed and managed a customer advocacy program with more than 7,000 members and what it takes to get all internal stakeholders on board.
WATCH THE RECORDING
Ciana Abdollahian
Snyk
Director, Customer Advocacy
Join us as we learn how Abdollahian taps into unique opportunities to see what resonates most with her customers to meet them where they play and acquire new leads through previously proven efforts.
WATCH THE RECORDING
Luis González
Alteryx
Senior Manager, Global Customer Advocacy
González is offering up career advice for CM&A professionals that are struggling to translate customer voice programs into measurable data, drive business outcomes, and keep up with evolving CMA requirements. Learn how CMA programs can become your company’s most valuable integrated marketing campaign.
WATCH THE RECORDING