12:00-12:45pm ET

No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide

Join us for The Demand XChange kickoff with Allyson Havener and Jonathan Gandolf, followed by our first session with Sangram Vajre.

speakers

Sangram Vajre

Co-Founder and CEO | GTM Partners

Sangram Vajre is a B2B marketing expert, author, and entrepreneur known for co-founding Terminus and pioneering the account-based marketing (ABM) movement. A former head of marketing at Pardot (acquired by Salesforce), he has authored books like ABM is B2B and MOVE: The 4-Question Go-To-Market Framework. Sangram is also the founder and CEO of GTM Partners, a go-to-market consulting firm, helping companies refine their marketing and growth strategies.

Jonathan Gandolf

CEO | AudiencePlus

Jonathan Gandolf is the Founder & CEO of AudiencePlus—a B2B Content platform used by 100,000+ sales and marketing professionals. His experience is rooted in marketing and data but a passion for problem-solving has turned him into an entrepreneur. After starting his career in digital marketing, he has ventured into Craft Beer (yes, really), Healthcare analytics (quite the pivot), and now he’s solving a challenge he’s faced throughout his marketing journey…how to turn content into revenue.

Allyson Havener

CMO | TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.

sessions

No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide

12:00-12:45pm ET

Most GTM leaders overcomplicate building a go-to-market strategy. Our research shows that 70% of GTM leaders are seeking clarity, not certainty when it comes to execution. In this session, you’ll learn how to build your entire GTM strategy on a single slide—a framework that aligns everyone, from executives to individual contributors, by connecting strategy to execution. You’ll not only discover how to apply this yourself but also see real-world examples of how hundreds of businesses are transforming using this GTM Operating System framework.

Marketing + Sales = Revenue Powerhouse

12:45-1:30 pm ET

To be competitive in the tech industry, the alignment of marketing and sales is no longer optional—it’s essential for driving revenue growth and long-term success. Both functions need to have an integrated strategy that enhances lead generation, customer engagement, and conversion rates. But that’s usually easier said than done. Join this session to learn what it takes to optimize marketing and sales alignment to maximize revenue potential.

LinkedIn: Cringe or Conversion? How to Win the Feed

1:30-2:00pm ET

LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.

Harnessing Intent Data: Strategies for Seamless Integration

2:00-2:45pm ET

Join Clay for a dynamic panel with experts from TrustRadius, HG Insights, INFUSE, and Crunchbase. Learn how to effectively leverage and integrate different types of intent data to enhance your demand gen strategy. The panel will explore best practices for using intent data across the buyer’s journey, how to combine datasets for maximum impact, and actionable insights to drive smarter decisions and better outcomes.

Outbound Email Isn’t Dead—You’re Just Doing It Wrong

2:45-3:15pm ET

B2B buyers are harder to reach than ever—but that doesn’t mean outbound email is dead. It just means you need to be smarter about it. Join experts from TrustRadius, ZoomInfo, and Mailchimp as they break down how to turn outbound into a high-performing channel by combining buyer intent data, precision targeting, and automated email marketing.

From Marketing Automation to AI Transformation

3:15-3:45 pm ET

Marketing automation has revolutionized customer engagement, but the next frontier is AI-driven transformation. How will GenAI reshape GTM strategies? Join the marketing automation Godfather himself to learn how to evolve beyond traditional automation tools and harness AI to drive smarter decision-making, enhance customer experiences, and improve marketing ROI.