2:00 - 2:45pm ET

harnessing intent data: strategies for seamless integration

Join Clay for a dynamic panel with experts from TrustRadius, HG Insights, INFUSE, and Crunchbase. Learn how to effectively leverage and integrate different types of intent data to enhance your demand gen strategy. The panel will explore best practices for using intent data across the buyer’s journey, how to combine datasets for maximum impact, and actionable insights to drive smarter decisions and better outcomes.

speakers

Everett Berry

GTM Engineering | Clay

Everett Berry is the Head of GTM Engineering at Clay, responsible for helping customers across all segments acquire the best GTM data and introduce AI into their sales and marketing stacks. Prior to Clay, Everett was the Head of Growth at Vantage (where he was a Clay customer) and before that he led growth at Arctype which was acquired by ClickHouse. Everett started his career as a software engineer and the CTO of Perceive, a computer vision company he started in college. You can find him on LinkedIn talking about GTM Engineering and Clay!

Grace Wells

Director of Customer & Product Marketing | TrustRadius

Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.

Shekar Hariharan

SVP of Marketing | HG Insights

I love to create and evangelize deployment methodologies for enterprise software solutions so that customers can maximize the value from their software investment and lower the total cost of ownership. I have been instrumental in go-to-market activities to increase sales of enterprise applications for both midsize and enterprise customers. My expertise is in creating go-to market strategy, product marketing, product management, channel development.

Victoria Albert

SVP of Marketing | HG Insights

Victoria is a visionary marketing executive with a proven track record of driving revenue growth for some of North America’s most prominent brands. With decades of wide-ranging vertical and cross-function expertise, she leads INFUSE’s global marketing and GTM team. Victoria holds degrees from Boston University, Tufts University, and Yale University.

Ann Davis

SVP of Sales | Crunchbase

I have enjoyed 29 years of success and leadership in Saas/Technology Sales. My passion is working both cross functionally and with my sales team to help each and everyone one of them achieve their goals while we jointly help companies solve their business challenges with Data Analytics and AI in a ways that can increase top line revenue, productivity and cut costs. I have spent my career developing strong strategic partnerships with clients and partners to ensure the solutions we sell deliver significant business value.

sessions

No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide

12:00-12:45pm ET

Most GTM leaders overcomplicate building a go-to-market strategy. Our research shows that 70% of GTM leaders are seeking clarity, not certainty when it comes to execution. In this session, you’ll learn how to build your entire GTM strategy on a single slide—a framework that aligns everyone, from executives to individual contributors, by connecting strategy to execution. You’ll not only discover how to apply this yourself but also see real-world examples of how hundreds of businesses are transforming using this GTM Operating System framework.

Marketing + Sales = Revenue Powerhouse

12:45-1:30 pm ET

To be competitive in the tech industry, the alignment of marketing and sales is no longer optional—it’s essential for driving revenue growth and long-term success. Both functions need to have an integrated strategy that enhances lead generation, customer engagement, and conversion rates. But that’s usually easier said than done. Join this session to learn what it takes to optimize marketing and sales alignment to maximize revenue potential.

LinkedIn: Cringe or Conversion? How to Win the Feed

1:30-2:00pm ET

LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.

Harnessing Intent Data: Strategies for Seamless Integration

2:00-2:45pm ET

Outbound Email Isn’t Dead—You’re Just Doing It Wrong

2:45-3:15pm ET

B2B buyers are harder to reach than ever—but that doesn’t mean outbound email is dead. It just means you need to be smarter about it. Join experts from TrustRadius, ZoomInfo, and Mailchimp as they break down how to turn outbound into a high-performing channel by combining buyer intent data, precision targeting, and automated email marketing.

From Marketing Automation to AI Transformation

3:15-3:45 pm ET

Marketing automation has revolutionized customer engagement, but the next frontier is AI-driven transformation. How will GenAI reshape GTM strategies? Join the marketing automation Godfather himself to learn how to evolve beyond traditional automation tools and harness AI to drive smarter decision-making, enhance customer experiences, and improve marketing ROI.