The Demand XChange
linkedIn: cringe or conversion? how to win the feed
LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.
speakers
Trish Lando
Founder | Too AMBITIOUS Consulting
Trish Lindo is a personal branding architect and LinkedIn Strategist with an extensive background in media and tech. She is a sought after professional for her ability to consistently deliver results in tech. She has several years of digital media and tech experience from LinkedIn, BuzzFeed/Tasty, Yahoo!, CNN, and Oprah.com. Trish utilizes her expertise to teach executives and entrepreneurs how to build their personal and professional brand across social media including LinkedIn and Instagram.
Trish is also an advocate for women entrepreneurs and small business owners who are seeking to cultivate their personal and professional brand to scale and build community their businesses. Trish has utilized her skills as a writer, producer, community manager, moderator, and on-camera host as a presenter at EY’s Growth Strategic Forum, Laundry CEO Conference, Digital Undivided, ColorComm, Lesbians Who Tech, LinkedIn InFused, and Penguin Random House to name a few.
Trish holds a Bachelor of Science in Broadcast Journalism from Florida A&M University. As we look to reshape the future of work, Trish believes it is our empathy, creativity, and diverse perspectives that will pave the way for the next generation of creatives and business leaders.
sessions
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
12:00-12:45pm ET
Most GTM leaders overcomplicate building a go-to-market strategy. Our research shows that 70% of GTM leaders are seeking clarity, not certainty when it comes to execution. In this session, you’ll learn how to build your entire GTM strategy on a single slide—a framework that aligns everyone, from executives to individual contributors, by connecting strategy to execution. You’ll not only discover how to apply this yourself but also see real-world examples of how hundreds of businesses are transforming using this GTM Operating System framework.
Marketing + Sales = Revenue Powerhouse
Marketing + Sales = Revenue Powerhouse
12:45-1:30 pm ET
To be competitive in the tech industry, the alignment of marketing and sales is no longer optional—it’s essential for driving revenue growth and long-term success. Both functions need to have an integrated strategy that enhances lead generation, customer engagement, and conversion rates. But that’s usually easier said than done. Join this session to learn what it takes to optimize marketing and sales alignment to maximize revenue potential.
LinkedIn: Cringe or Conversion? How to Win the Feed
LinkedIn: Cringe or Conversion? How to Win the Feed
1:30-2:00pm ET
LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.
Harnessing Intent Data: Strategies for Seamless Integration
Harnessing Intent Data: Strategies for Seamless Integration
2:00-2:45pm ET
Join Clay for a dynamic panel with experts from TrustRadius, HG Insights, INFUSE, and Crunchbase. Learn how to effectively leverage and integrate different types of intent data to enhance your demand gen strategy. The panel will explore best practices for using intent data across the buyer’s journey, how to combine datasets for maximum impact, and actionable insights to drive smarter decisions and better outcomes.
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
2:45-3:15pm ET
B2B buyers are harder to reach than ever—but that doesn’t mean outbound email is dead. It just means you need to be smarter about it. Join experts from TrustRadius, ZoomInfo, and Mailchimp as they break down how to turn outbound into a high-performing channel by combining buyer intent data, precision targeting, and automated email marketing.
From Marketing Automation to AI Transformation
From Marketing Automation to AI Transformation
3:15-3:45 pm ET
Marketing automation has revolutionized customer engagement, but the next frontier is AI-driven transformation. How will GenAI reshape GTM strategies? Join the marketing automation Godfather himself to learn how to evolve beyond traditional automation tools and harness AI to drive smarter decision-making, enhance customer experiences, and improve marketing ROI.
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
12:00-12:45pm ET
Most GTM leaders overcomplicate building a go-to-market strategy. Our research shows that 70% of GTM leaders are seeking clarity, not certainty when it comes to execution. In this session, you’ll learn how to build your entire GTM strategy on a single slide—a framework that aligns everyone, from executives to individual contributors, by connecting strategy to execution. You’ll not only discover how to apply this yourself but also see real-world examples of how hundreds of businesses are transforming using this GTM Operating System framework.
Marketing + Sales = Revenue Powerhouse
Marketing + Sales = Revenue Powerhouse
12:45-1:30 pm ET
To be competitive in the tech industry, the alignment of marketing and sales is no longer optional—it’s essential for driving revenue growth and long-term success. Both functions need to have an integrated strategy that enhances lead generation, customer engagement, and conversion rates. But that’s usually easier said than done. Join this session to learn what it takes to optimize marketing and sales alignment to maximize revenue potential.
LinkedIn: Cringe or Conversion? How to Win the Feed
LinkedIn: Cringe or Conversion? How to Win the Feed
1:30-2:00pm ET
LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.
Harnessing Intent Data: Strategies for Seamless Integration
Harnessing Intent Data: Strategies for Seamless Integration
2:00-2:45pm ET
Join Clay for a dynamic panel with experts from TrustRadius, HG Insights, INFUSE, and Crunchbase. Learn how to effectively leverage and integrate different types of intent data to enhance your demand gen strategy. The panel will explore best practices for using intent data across the buyer’s journey, how to combine datasets for maximum impact, and actionable insights to drive smarter decisions and better outcomes.
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
2:45-3:15pm ET
B2B buyers are harder to reach than ever—but that doesn’t mean outbound email is dead. It just means you need to be smarter about it. Join experts from TrustRadius, ZoomInfo, and Mailchimp as they break down how to turn outbound into a high-performing channel by combining buyer intent data, precision targeting, and automated email marketing.
From Marketing Automation to AI Transformation
From Marketing Automation to AI Transformation
3:15-3:45 pm ET
Marketing automation has revolutionized customer engagement, but the next frontier is AI-driven transformation. How will GenAI reshape GTM strategies? Join the marketing automation Godfather himself to learn how to evolve beyond traditional automation tools and harness AI to drive smarter decision-making, enhance customer experiences, and improve marketing ROI.
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide
12:00-12:45pm ET
Most GTM leaders overcomplicate building a go-to-market strategy. Our research shows that 70% of GTM leaders are seeking clarity, not certainty when it comes to execution. In this session, you’ll learn how to build your entire GTM strategy on a single slide—a framework that aligns everyone, from executives to individual contributors, by connecting strategy to execution. You’ll not only discover how to apply this yourself but also see real-world examples of how hundreds of businesses are transforming using this GTM Operating System framework.
Marketing + Sales = Revenue Powerhouse
Marketing + Sales = Revenue Powerhouse
12:45-1:30 pm ET
To be competitive in the tech industry, the alignment of marketing and sales is no longer optional—it’s essential for driving revenue growth and long-term success. Both functions need to have an integrated strategy that enhances lead generation, customer engagement, and conversion rates. But that’s usually easier said than done. Join this session to learn what it takes to optimize marketing and sales alignment to maximize revenue potential.
LinkedIn: Cringe or Conversion? How to Win the Feed
LinkedIn: Cringe or Conversion? How to Win the Feed
1:30-2:00pm ET
LinkedIn offers a powerful platform for brands and professionals to engage their audience, but not everything can be a meaningful interaction. Some captivate and convert while others miss the mark and drown in the digital noise. Join this session to learn how to make LinkedIn a high-impact tool for building brand authority and driving engagement.
Harnessing Intent Data: Strategies for Seamless Integration
Harnessing Intent Data: Strategies for Seamless Integration
2:00-2:45pm ET
Join Clay for a dynamic panel with experts from TrustRadius, HG Insights, INFUSE, and Crunchbase. Learn how to effectively leverage and integrate different types of intent data to enhance your demand gen strategy. The panel will explore best practices for using intent data across the buyer’s journey, how to combine datasets for maximum impact, and actionable insights to drive smarter decisions and better outcomes.
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
Outbound Email Isn’t Dead—You’re Just Doing It Wrong
2:45-3:15pm ET
B2B buyers are harder to reach than ever—but that doesn’t mean outbound email is dead. It just means you need to be smarter about it. Join experts from TrustRadius, ZoomInfo, and Mailchimp as they break down how to turn outbound into a high-performing channel by combining buyer intent data, precision targeting, and automated email marketing.
From Marketing Automation to AI Transformation
From Marketing Automation to AI Transformation
3:15-3:45 pm ET
Marketing automation has revolutionized customer engagement, but the next frontier is AI-driven transformation. How will GenAI reshape GTM strategies? Join the marketing automation Godfather himself to learn how to evolve beyond traditional automation tools and harness AI to drive smarter decision-making, enhance customer experiences, and improve marketing ROI.